The 3 Pillar Ecosystem
PARENT COMPANY
DIGITAL & MOBILE GAMES
DIGITAL & MOBILE GAMES
The holding entity for all brands and IP. Tagline: "Unleashing Unique Beverages and Games." Building a multi-brand pickleball lifestyle empire.
DIGITAL & MOBILE GAMES
DIGITAL & MOBILE GAMES
DIGITAL & MOBILE GAMES
Building the world's first Pickleball video game on Roblox — launching Summer 2026. Join the community where the sport meets the screen.
FUNCTIONAL HYDRATION
DIGITAL & MOBILE GAMES
FUNCTIONAL HYDRATION
Fulvic mineral hydration crafted for the 35–65 active adult. No sugar, no dyes. The cleanest fuel for your best game, on court and off.
BY THE NUMBERS
$30M+
$30M+
$30M+
Strategic Upside
1M DAU with Music IP collaborations
88M
$30M+
$30M+
Roblox DAU
Daily active users on our digital acquisition channel
49%
$30M+
49%
YoY Growth
Pickleball's explosive player growth 2022–2025
3x
$30M+
49%
Revenue Streams
Game, beverage, and events — diversified from day one
Where pickleball meets Legends
A multiplayer, retro, arcade experience. Where you never know who will show up. From Musical Guests, Celebrities, to Pickleball Pros. There's a spot for everyone at every level.
Easy to Play, a lifetime to Master.
The Strategy
One loop.
Endless
momentum.
Every touchpoint feeds the next. The game brings players in. The drink rewards them. The court brings them together. The community brings them back.
Join the Community
Play inside & OUt
01
K-Pop fan discovers the Roblox game via their artist's in-game event
02
Wins a tournament, earns a promo code for PBX BLACKwater
03
Tries the drink, finds a partner court near them
04
Scans QR at the court, unlocks exclusive in-game cosmetic
05
Posts on Instagram, recruits three friends. Loop restarts.
Where pickleball meets K-Pop
K-Pop fanbases are the most engaged communities on earth. Bringing a major K-Pop IP into the Roblox game creates a global acquisition funnel — and a brand story no competitor can tell.